Spreading love wasn’t that costly, literally


18-02-2013 |  nrupaldiffion |    Trends

A red rose petal, the bill of a candle light dinner and couple of movie hall tickets, this Valentine's Day planned some new return gifts for the lovebirds. While love was in the air, the season of heavy discounts was round the corner to sweep them off their feet. Along the Gift wala Love in watchkart.com or my Love capital in Snapdeal, the best of pocket friendly gift ideas remained just a click away while our world was cupid struck.

Valentine's Day

Ahead of V-Day, sales for greeting cards and gift items at Archies Ltd go up 10 times. said Youhan Aria, head, corporate communications. But it was a season that kept the whole market active, the florists never stopped coming up with new bouquet designs, unlimited snacks and beverage never stopped flowing from five star hotels and soft toys were never out of fashion. A colourful addition to the spirit of love was discount offers from online retailers.

While chocolates, cakes, watches, flowers remained the favorites in Naaptol, the Snapdeal space was found filled with option to Dress up for your valentine and offered a wide variety of apparels and personal products with upto 50% off. Dazzling discount at I love sales from Myntra.com offered flat 40% off on the products adding to the 60% off for wedding season.

Flipkart gift wrapped excuses to spoil the booklovers in your loved ones, offers on the purchase of books, music and movies DVDs and special discount on gadgets made it all the more exciting. Feb-o-mania at Indiatimes was at its on Valentine's Day, off-beat gift ideas candle holder with mirror, nose spectacle stand, luxury poker game set stole the lime light at the site.

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With upto 90% off on products, Fashion and You opened a new window to online shopping inviting the customers to come and indulge. When it came to Jabong.com, the Love Collection boasted of new arrivals from United Colors of Benetton, Fila, Puma, Adidas, Calvin Klein, Fast track along with flat 50 % off on traditional gift items.

"Valentine's Day is turning out to be a heavy buying festival with a significant jump over the past four to five years," said Mr. D.S. Rawat, secretary general of Assocham. The size of the market was this large since V-Day was not a single-day fete but was celebrated throughout the week.

References:

1. www.zeenews.india.com

2. www.timesofindia.com

Image Credit

1. www.fasionandyou.com

2. www.snapdeal.com