Taking your eyes off the sparkle is getting tougher this season

11-01-2013 |  nrupaldiffion |    Bubbles

A jewellery-obsessed Elizabeth Taylor once said you can't possess radiance; you can only admire it. While her statement still remains true in every sense of the word, India's largest jewellery brand has come up with new promotions and exciting discount offers that can make you think again about possessing it rather than just admiring it.

From 6th January to 28th February you can avail yourself of a heavy discount of up to 20% on purchase of jewellery from any Tanishq store across the country. Also, there is a flat discount of 20% on the purchase of single diamond jewellery worth Rs. 2 lakhs and above. Speaking on the occasion Sandeep Kulhalli, Vice President, Retail and Marketing, Tanishq said Our diamond activation offer will give customers the best reason to buy jewellery. There are several occasions lined up during the offer period. Be it the ongoing wedding season, Sankranti and Valentine's Day, there are diamonds for every reason and season. We are confident this offer will meet the customers desire to own affordable, high-quality, Tanishq-certified jewellery.

Shopping at Tanishq remains a delightful experience and there is much more to add to the reasons behind it than the discounts. The collection includes daily wear and exquisite jewellery maintaining a fine balance between traditional and modern taste of the consumers, you find the Diamonds of class exquisitely crafted for the suave woman in you, Mia - work jewellery for women and Affordable diamonds - priced between Rs. 10,000 to Rs. 25,000 taking care of your budget.

Towards the end of last year, Tanishq launches its collection targeted at the teenagers and conducted a pilot project. While the final decision is to be taken at the end of the financial year, the collection, priced between Rs. 499 to Rs. 4999 and designed to tap the junk jewellery segment which already is a favourite among the teenagers, received a moderate response. Added to the products now, is the IVA collection, fashion jewellery in 18 karat gold starting at Rs. 20,000 which is being promoted in the upcoming movie Race 2 after the tie up of Tanishq with TIPS industries.