That sinful flavour just got more tempting at Snapdeal.com


10-12-2012 |  nrupaldiffion |    Bubbles

Diwali candles have already burnt out and Christmas bells are yet to ring. Do we have a reason to celebrate now Why not, get ready to pamper your temptation with the mouth-watering products from recently introduced Chocolates and Snacks section at snapdeal.com. The newly launched section invites the consumers to explore a whole new world of appetizing food items at a price range of Rs. 169 to Rs. 2350.

The chocolates and cookies section provides a wide range of assorted chocolates from Hershey's, Ferrero Rocher's and Belgian cherry truffines and cookies from Haldiram's, Bikanerwala with Bikano's soan paapdi, Frey resins and nuts, Jules Destropper butter crisps and many more. While now the collection consists of 198 items, the sold out tag on many speaks for an increasing demand and that can be expected to bring along an even bigger collection.

Visit the gift packs section to find more than 70 beautifully wrapped items tailor-made for the gifting purpose. Be it assorted mini clubs from Goldkenn, rich dry fruits from Cadbury, caramel truffles from Fine food, chocolate mini hampers from Passion or the traditional ones such as besan ladoo and gulab jamun from Bikano, that's quite a reason for sending gifts to loved ones.

Does that sound too much to resist The other products include cereals from Bagrrys, Kellogg's and Saffola to say hello to a healthy morning, health and energy drinks from Cadbury, Boost, Horlicks and Soyvita, tea & coffee, flavors & spices with upto 25% discount on selected products, dips, sauces and spreads from Barilla, Fun foods, Kerk and Nutella.

Speaking about this new launch, Amit Maheshwari, Snapdeal's VP-Fashion Merchandising, said, This is a big market and it is a known fact that 30% of the business comes from food in the retail market. Packaged food is the fastest growing markets in India and more importantly all consumers will shop for food in one way or the other. Being India's biggest online mall, we didn't want to miss out on this and we wanted to provide our users with assortment and better accessibility.

Previously, Snapdeal.com has set foot in the segments of books and movies and sports and fitness equipment  has tied up with rechargenow.com to introduce mobile recharge service on its site and recently has come up with the Facebook Perfume Application to help the customers with the right perfume suited to their needs. (Please visit http://apps.facebook.com/whatsyourperfume/ for more details.)

Though even with the diverse range of products now available at the e-commerce platform this recent addition is a little unexpected, Mr. Maheshwari said, The kind of portfolio that we're looking to build is centered around creating an assortment of things that will be accessible to people easily online. For example, the Lonavla Chikki is something that I really like and getting it offline sitting in Delhi is difficult. We want to create experience for users to get items online that are not easily available online. Furthermore, on occasions, people might not have time to send gifts or sweets to their loved ones. Having these items online will allow users to send them these things without actually having to be there. These are a few things that we're looking to do in the near future.

So watch out for it foodies, that just gave another excuse to treat your taste buds. Go ahead and dig in, as Mark Twain, an American author, once put it in his words that part of the secret of success in life is to eat what you like and let the food fight it out inside.

You can check out snapdeal coupons before buying.

Sources:

http://www.business-standard.com

www.thehindubusinessline.com

http://www.yourstory.in